After burger king and McDonald’s, Wendy’s was acknowledged as the 3rd biggest hamburger fast-food chain ranking worlds. Wendy’s survey is the survey done under the official Wendy’s restaurant to know the customers feedback.
Survey is done via mobile application as well as official website of the Wendy’s.
There were approximately 6,711 total locations by December 31, 2018, which included 353 locations owned by the company and the remaining 6,358 are franchise owners.
- Search by Category: Go to the category listed at the top of Hours Guide homepage, then find Wendy’s, browse the state and city and then choose the Wendy’s that suits your location.
- Search by Logo.
- Wendy’s Store Locator.
- Google Map.
- Wendy’s App.
The digital provision by Wendy’s
They provide an app which is available on google and apple store that includes:
- Description of the menu.
- The company provides the best value.
- The company provides jobs on the same portal.
- By downloading the application, we could unlock exclusive offers.
- We could find the nearest location.
- We could order our food through phone and they deliver it at home.
- Customer can also customize his order.
Wendy’s attempt to become best-in-class in the way they purchase and practice the energy in the restaurant. The few ways in which they’ve made progress is given below:
- Use of LED lights for new and remodeled restaurants.
- Conversion to outdoor LED parking lot lighting of more than 500 restaurants.
- More than 325 restaurants are converted into more effective walk-in cooler and freezer engines.
- Use of high-efficiency HVAC systems in new restaurant construction.
- Use of energy-efficient ENERGY STAR certified kitchen equipment when applicable.
Wendy’s customer survey includes
The survey commences with the tag line “quality is our recipe” at the very middle top side of the page. They also remark that the survey is done for customer’s satisfaction and how significant and substantial the consumer’s feedback is for the company. They expect sincere feedbacks so that they could improve the company accordingly.
- Restaurant number.
- Date of visit.
- Time of visit.
- Languages to be selected.
- Terms of service.
- Privacy policies of the survey.
Benefits of the survey
- Company could understand the needs of customers better.
- The company knows customers valuable feedback.
- The company would grow more with the help of suggestions.
- This improves relationship between customer and company.
- It makes the company understand the customer’s interest and needs.
- It would lead to efficient ways of satisfying customers.
- Various perspective of customers about the selection of food, budget, and customization as well is known.
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Thus it is very crucial for the company that its customers could deliver feedback so that the company would grow more in all terms and accomplish customer satisfaction. Being a 95 percent franchised organization, their franchises play a big role in their business.